As an event organizer, you may wish to sell merchandise, such as branded apparel, accessories, or exclusive products to attendees. You may also wish to allow attendees to purchase additional products after they have already signed up to attend your event (by registering or purchasing a ticket).
One approach to sell products is to create a dedicated "Store" by using a registration form that is set up to exclusively sell Products.
Follow these steps to quickly build this form, publish it, and pin it to your Event Portal for easy access by your attendees.
Creating a Store Form:
Step 1: Start with Creating a New Registration Form
Go to Event Manager App > Registration section > Forms tab.
Click the +Add button or the + Add a Registration form (shown when the forms list is empty).
Step 2: Configure Your Registration Form to Create Your Store Page
In the Form Designer > Settings tab, at a minimum we recommend that you:
Fill in the required form Name and Registrant Type fields such as "Merchandise" and "Merchandise Buyer"
Change the Register Step Name to match the store form, such as "Buy Merchandise"
Change the Register Step Title to provide customized context for this form.
Adjust the Open/Close Date of your registration form.
In the Contact Email field, provide an event contact email where merchandise buyers should direct store-specific questions.
Adjust the Send Notification setting to enable or disable sending notification emails when a registration is received. By default Event Owners, Event Admins, Registration Managers, and Budget Managers will receive these notifications if selected.
NOTE: The Open/Close Date determines when your registration form will automatically open to accept registrations. Even after a form is published, it will remain closed and will not accept registrations until the date specified in the Open/Close Date setting is reached.
Step 3: Add Products to Sell on Your Store Form
Steps to create a new product can be found here.
Product Variants
If the product you wish to sell varies by color, material, size, or type, you can define Product Variants for your product. For example, selling T-shirts of varying sizes (XS, S, M, L, XL).
How to Add Variants to a Product:
In the Add/Edit product window, click the Variants tab, and enable product variants.
Select the Variant definition from the drop-down list. (Color, Material, Size, Type).
Click the +Add button to create a new product variant for each variation.
If needed, specify the Total Available quantity for each variant.
IMPORTANT: Fulfillment of products or services sold by your event through the ClearEvent platform is not the responsibility of ClearEvent. Events are entirely responsible for fulfilling all products or services purchased by their registrants at their own expense.
Step 4: Add Fields to Your Form (Optional)
You can add custom or specialized fields to your registration form to collect additional information from buyers when they purchase merchandise. We recommend keeping fields to a minimum on your Store form to keep the checkout process simple.
To edit the registrant contact details (phone number, mobile phone number, and address) from the registrant's ClearEvent User Profile, click on the Registrant Details section in the Form Designer preview area on the right and choose which standard fields to show on the form.
Step 5: Preview Your Form
Click the Preview button to see how your registration form will appear to registrants. A new browser tab will open and display your form so you can test it out before publishing your form.
TIP: We recommend that you always preview your form before publishing it live.
Step 6: Sharing Your new Store Form
Once you have reviewed and tested your store form and are happy with it, you should share it with the desired attendees so they can purchase products. To do this you must first publish your form before it can accept purchases. Publishing your form enables buyers to purchase these products using this form.
Go to the Publish tab
To make the form private, uncheck the Public checkbox. For a Private form, you will need to manually send a the Share Link to a registrant to allow them to access it.
To make the form public, check the Public checkbox. Public forms can be "pinned" to your Event Portal > Home page to make it easy for attendees to locate your Store Form. To do this:
Click the Pin to Event Portal button
Next, specify the label (e.g. "Store") to display on the Event Portal and set an icon
Reorder the Store Page: (optional) To reorder the Store page on your Event Portal, go to the Event Manager App > Event Setup section > Pages tab and change the display order. Learn more here
Happy Planning!
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