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Event Manager: Sell Products
Event Manager: How to Create a Store to Sell Event Merchandise or Products
Event Manager: How to Create a Store to Sell Event Merchandise or Products

Learn how to set up a "Store" page to sell event merchandise or products. Sell add-ons to boost engagement and revenue.

Updated over a week ago

As an event organizer, you may often find opportunities to enhance your event experience by selling merchandise, such as branded apparel, accessories, or exclusive products.

You can create a dedicated "Store" by using a registration form that is set up to exclusively sell Products. Follow these steps to quickly build this form, publish it, and pin it to your Event Portal for easy access by your attendees.

Creating a Store Form:

Step 1: Start with Creating a New Registration Form

  1. Go to Event Manager App > Registration section > Forms tab.

  2. Click the +Add button or the + Add a Registration form (shown when the forms list is empty).

Step 2: Configure Your Registration Form to Create Your Store Page

In the Form Designer > Settings tab, at a minimum we recommend that you:

  1. Fill in the required form Name and Registrant Type fields such as "Merchandise" and "Merchandise Buyer"

  2. Change the Register Step Name to match the store form, such as "Buy Merchandise"

  3. Change the Register Step Title to provide customized context for this form.

  4. Adjust the Open/Close Date of your registration form.

  5. In the Contact Email field, provide an event contact email where merchandise buyers should direct store-specific questions.

  6. Adjust the Send Notification setting to enable or disable sending notification emails when a registration is received. By default Event Owners, Event Admins, Registration Managers, and Budget Managers will receive these notifications if selected.

NOTE: The Open/Close Date determines when your registration form will automatically open to accept registrations. Even after a form is published, it will remain closed and will not accept registrations until the date specified in the Open/Close Date setting is reached.

Step 3: Add Products to Sell on Your Store Form

Steps to create a new product can be found here.

Product Variants

If the product you wish to sell varies by color, material, size, or type, you can define Product Variants for your product. For example, selling T-shirts of varying sizes (XS, S, M, L, XL).

How to Add Variants to a Product:

  1. In the Add/Edit product window, click the Variants tab, and enable product variants.

  2. Select the Variant definition from the drop-down list. (Color, Material, Size, Type).

  3. Click the +Add button to create a new product variant for each variation.

  4. If needed, specify the Total Available quantity for each variant.

IMPORTANT: Fulfillment of products or services sold by your event through the ClearEvent platform is not the responsibility of ClearEvent. Events are entirely responsible for fulfilling all products or services purchased by their registrants at their own expense.

Step 4: Add Fields to Your Form (Optional)

You can add custom or specialized fields to your registration form to collect additional information from buyers when they purchase merchandise. We recommend keeping fields to a minimum on your Store form to keep the checkout process simple.

  • To edit the registrant contact details (phone number, mobile phone number, and address) from the registrant's ClearEvent User Profile, click on the Registrant Details section in the Form Designer preview area on the right and choose which standard fields to show on the form.

Step 5: Preview Your Form

Click the Preview button to see how your registration form will appear to registrants. A new browser tab will open and display your form so you can test it out before publishing your form.

โ€‹TIP: We recommend that you always preview your form before publishing it live.

Step 6: Publish and Pin Your Store Form to Your Event Portal

Once you have reviewed and tested your store form and are happy with it, it must be published before it can accept purchases.

Publishing your form enables buyers to purchase these products using this form.

  1. Go to the Publish tab

  2. Uncheck the Public checkbox

  3. Click on the Pin to Event Portal button

    • Specify the label (e.g. "Store") to display on the Event Portal and an icon

  4. Reorder the Store Page: (optional) You can reorder the Store page on your Event Portal to improve its visibility. Learn more here

Happy Planning!

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