When you are planning an event, there are many ways to monetize your sponsorship opportunities.

In addition to sponsorship assets you already have to sell, the ClearEvent platform offers a variety of features that can be used to generate sponsor revenue for your event.

Read on to learn how you can monetize these features by including new benefits in your existing sponsorship packages.

Example: Promoting sponsors through your Event Portal

Displaying web banners on your Event Portal is a great way to generate revenue for your event. You can sell banner advertising to sponsors and use the proceeds to support your event. For sponsors that purchase banners, you can upload a mobile and desktop banners that will be displayed to attendees on your Event Portal. These banners will automatically rotate and display as attendees browse your Event Portal.

The Event Portal include a sponsor gallery, another great way to showcase the sponsors of your event to your attendees. Sponsors can purchase a listing in the gallery, which includes their logo, and a link to a sponsor profile you create for them. This is a great way to generate exposure for sponsors and generate revenue for your event.
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Example: Sponsor Gallery

Adding sponsor profiles to your sponsor gallery is a great way to give sponsors recognition for their support of your event. Sponsors can purchase a profile, which includes their logo, a brief description of their products & services, booth location, a link to their website, and other important contact details. Selling placement in your sponsor gallery can generate exposure for sponsors and revenue for your event.
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Example: Sponsor Profile

Selling the naming rights to your event can provide some amazing exposure to your major sponsors. Whenever the name of your event appears on your Event Portal, be sure to include your Title Sponsor, and Presenting Sponsor if available.

The title sponsor is the highest level of sponsorship for your event. The title sponsor receives exclusive branding rights for your event. This may include rights to include their brand as part of your event name (e.g., "The Acme Co. Inventors Expo"). Title sponsors may have their logo featured prominently in your Event Portal header, and all event materials. Title sponsors may have additional rights to send messages to event attendees. This is a great way to generate exposure for sponsors and generate revenue for your event.

The presenting sponsor is the second highest level of sponsorship for your event. The presenting sponsor receives exclusive branding rights for your event. This may include event naming rights (e.g. "The Acme Co. Inventor Export presented by Roadrunner Co."). They may also have their logo featured prominently on your event website and all event materials. This is another simple to implement way to generate exposure for sponsors and revenue for your event.

Logo placement is a great way to generate exposure for sponsors. Sponsors can purchase featured sponsor logo placement on your Event Portal in the Sponsor Slider area.

If your event offers networking events, lunches, dinners, or excursions, etc., consider selling sponsorship for these "sub-events". Sponsors or partners could contribute to the cost of hosting the event in exchange for exclusive branding and exposure opportunities at the sub-event they are sponsoring.

ClearEvent's Message feature can be used to send messages containing sponsor-supplied content, special offers, etc., to event attendees. Monetize your audience by charging sponsors that wish to send special messages to your attendees. Messages can be emailed to your attendees directly, or can be posted directly to your Event Portal > Messages page.

Happy planning!