The ClearEvent platform makes it easy to communicate with attendees by allowing event organizers to send invitations or messages via email.
As a provider of promotional email tools, ClearEvent takes the enforcement of anti-spam laws very seriously. Using ClearEvent's communication tools to send spam can have negative consequences for all your events and attendees.
For this reason, all event communications sent via ClearEvent must comply with applicable anti-spam laws and ClearEvent’s requirements. Events deemed to be abusing ClearEvent’s communication tools to send spam will be immediately suspended.
Responsibilities of Event Organizers
All Event Organizers must comply with ClearEvent's anti-spam requirements and any other local laws. You are responsible for:
Complying with the U.S. CAN-SPAM Act, Canada’s Anti-Spam Legislation (CASL), and any other laws that may apply based on where your business, your event, or your attendees are located.
Ensuring that any attendee or contact data you upload or use in ClearEvent is collected, stored, and used in a manner that complies with applicable anti-spam and data protection laws.
Following ClearEvent’s Terms of Service at all times.
ClearEvent Anti-Spam Requirements
To protect our service, our events, and their attendees, the following requirements apply to all event communications:
Terms of Service: You must agree to and follow ClearEvent’s Terms of Service.
Accurate Information: The event contact information, event location, and subject line must not be falsified or misleading.
Contact Information: Every email must include valid contact information, including:
A physical event mailing address or P.O. Box where mail can be received.
A valid reply-to or organizer email address.
Compliance:
Events in the U.S. must comply with the U.S. CAN-SPAM Act.
Events in Canada must comply with Canada's Anti-Spam Legislation CASL.
Events outside the U.S. and Canada must comply with the CAN-SPAM Act at minimum, and any other applicable laws.
Registrant Import & Best Practices
ClearEvent provides a Registrant Import feature that allows event organizers to upload registrant details, including email addresses. Because imported registrants may receive event-related emails, organizers must follow these best practices:
Consent First: Only import registrant data for individuals who have explicitly consented to receive communications from your organization or about your event (e.g., they registered offline, signed up via paper forms, or otherwise provided permission).
Do Not Buy Lists: Never import purchased, rented, or third-party email lists. These are considered spam sources and are strictly prohibited.
Transparency: Make sure registrants understand that their information will be used for event-related communications when you collect it.
Preference Respect: Respect opt-outs and unsubscribe requests. If a registrant no longer wishes to receive communication, you must not re-import them or attempt to bypass their request.
Direct Sign-Up Recommended: Whenever possible, allow registrants to sign up directly through the ClearEvent platform via a registration form or ticket order. This ensures compliance, provides a clear audit trail of consent, and reduces risk to you and ClearEvent.
⚠️ IMPORTANT: Misuse of the Registrant Import feature to send unsolicited messages will result in immediate event suspension and may lead to permanent loss of access to ClearEvent’s communication tools.
International Requirements
Email and data protection laws vary by country. Depending on where your event and attendees are located, you may also be subject to additional rules (such as the EU’s GDPR or other international privacy regulations).
It is your responsibility to determine whether any additional laws or regulations apply to you. In addition to spam laws, many countries have data protection and security requirements that could affect how you collect, store, and use registrant data through the ClearEvent platform.
Disclaimer
This article is provided as a resource and does not constitute legal advice. We strongly recommend that you seek legal counsel in your area to understand how anti-spam, privacy, and data protection regulations apply to your event.